A good agency for good brands

We help brands to be good: to know their audiences, stand out, and reflect the quality of their expertise with the quality of their creative, content, and strategy.

For our clients, we’re a new agency model: a collective network of senior talent, so you get the best team without the BS — big agency talent in a boutique agency experience, focused on making the best work possible.

Our promise

Your team is all senior talent with decades of experience.

We structure projects to make the best work, not keep you in scope.

We take on fewer projects at a time to focus more and deliver faster.

We actually collaborate and co-create, rather than only appearing for milestones and presentations.

Contact us

Industries

Our collective experience ranges from some of the biggest organizations in the world to brand new start-ups. With our collective model, we’re able to bring in the right team, with the right knowledge, experience, and skills, for each project. But we have a particular expertise in these industries.

Technology brands need to move fast but stand out. With a crowded market and myriad competitors, your brand can differentiate you by not relying on standard practices. From new apps to B2B solutions, we can help define your brand and bring it to the right audiences, with the right messages, in the right way.
Your brand needs to offer both trust and credibility while making an emotional appeal, all while staying compliant and precise. We’ve worked with providers, insurers, medical devices, and patient tools to build brands and marketing. Our approach to brand can help you improve lives, empower patients, and communicate clearly.
B2B branding needs its own expertise, focused on your audiences’ pain points, priorities, and touchpoints. B2B audiences still respond to the subjective parts of branding, but a clear, concise, and memorable brand will set you apart and keep you top of mind. We can help you build a relevant brand with real ROI.
Getting audiences bought in to your mission and feeling part of a community is crucial for success. A strong brand creates loyalty, emotional resonance, and action. Every audience, from donors, to policymakers, to partners, responds to good branding and storytelling. The power of a good brand will take your work to the next level.

Alex Blair
Founder & Strategist

Hi, I’m Alex, and I love good brands — good design, good stories, creative thinking, making the world a better place.

I’ve worked with more than 85 clients to build brands, movements, products, and communities. I’ve also worked with global agencies and small creative shops, where I’ve seen what good agencies do, and how to create a great client experience. That’s why I started Good Brands – to create an agency that’s great to work with and makes the best work possible.

I live in Southern California with my wife and two kids.

Our Team

Good Brands is a network of senior creatives, strategists, marketers, and experts. We hand-pick the team for each project, giving you industry-leading talent with no overhead.