Good stuff for good brands.

Here’s The Goods: insights, guides, and resources to help you become and stay a good brand. Good luck out there. We hope these help along the way.

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The Brand Growth Gap

Your brand often evolves faster than the market's understanding of it.

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There’s a shift in branding and how consumers relate to brands.

Alex Blair 9/25/25 Alex Blair 9/25/25

We unpack the good and bad of AI, and how to use it in the right way for your brand.

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What happens when brands fail to properly manage change, engage audiences, and understand their positioning.

Alex Blair 8/18/25 Alex Blair 8/18/25

We believe good brands are good for the world.

Alex Blair 6/26/25 Alex Blair 6/26/25

Your primer and tool for the journey of finding a brand or product name.

Alex Blair 6/18/25 Alex Blair 6/18/25

Rebranding is an adventure.

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A reliable, proven framework for navigating the change of a brand process.

Alex Blair 5/28/25 Alex Blair 5/28/25

Evaluate name concepts and decide if it’s a good name.

Alex Blair 5/19/25 Alex Blair 5/19/25

We love good brands.

Case Studies