GooD STUFF, FOR GOOD BRANDS
Here’s The Goods: insights, guides, and resources to help you become and stay a good brand. Good luck out there. We hope these help along the way.
Field Guide to Change Management in Branding
We’re providing our process to provide a reliable, proven framework for navigating the change of a brand process. This can be applied to a rebrand, to a new brand, to renaming, a merger or acquisition, a brand evolution, a shift in positioning or strategy, even a new marketing strategy or campaign. Anytime an organization is going through a shift in the brand, this is a helpful way to ensure everyone is bought in.
A Guide to Identifying Good Brand Names
Naming is one of the hardest things to do in branding, regardless of whether you’re an existing brand or new. This blog will help you evaluate name concepts and decide if it’s a good name. Apply each of these filters, as needed, to the name concepts you’ve developed.
What are good brands?
We love good brands so much, it’s what we named our company. Because we want to help our clients become good brands — the best version of themselves they can be. So what exactly are good brands? How do organizations become a good brand? And, by contrast, what’s a bad brand?
A Glossary of brand naming terms
If you’re curious about naming, embarking on the journey, or just need to know what the key terms are, here’s our Glossary for Brand Naming terms for reference.
Good Brand Assessment
Is your brand in a good place, or not so good? If you’re struggling with competitors, culture, awareness, retention, perception… (the list goes on) it may be time to rethink your brand strategy. That’s not necessarily a new logo or identity by any means. It may just mean a change in messaging, strategy, positioning… anything that helps you be more relevant and impactful to your core audiences. If you’re reading this, you may already know there are some issues. But you can use this assessment to assess specific areas of your brand for strengths and weaknesses, and even put a bit of a quantifiable score to where your brand is today.
Ready to be good?
hello@goodbrandscreative.com