GooD STUFF, FOR GOOD BRANDS
Here’s The Goods: insights, guides, and resources to help you become and stay a good brand. Good luck out there. We hope these help along the way.
Welcome to the Field Guide to Rebranding.
Rebranding is an adventure. You may be here because of new frontiers, dangers, or ambitions. Whatever the why, knowing what you face and being educated and skilled will help make your rebrand a success.
We hope this guide is helpful to better understanding the full potential and possibilities of rebranding, and coming out the other side as a skilled and confident ambassador for your new brand.
The FIELD GUIDE TO REBRANDING
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The Field Guide to Naming
This Field Guide to Naming is your primer and tool for the journey of finding a brand or product name. It won’t be easy. But at least you’ll know what you’re facing and be equipped to navigate your way through it.