Good Brand Assessment
Is your brand in a good place, or not so good? If you’re struggling with competitors, culture, awareness, retention, perception… (the list goes on) it may be time to rethink your brand strategy. That’s not necessarily a new logo or identity by any means. It may just mean a change in messaging, strategy, positioning… anything that helps you be more relevant and impactful to your core audiences. If you’re reading this, you may already know there are some issues. But you can use the questions below to assess specific areas of your brand for strengths and weaknesses, and even put a bit of a quantifiable score to where your brand is today. If you want to talk with brand experts, make sure to reach out to us. Now go and be good!
Is your brand unique? Do you stand out from your competitors?
Rate: 1-10
Is your brand memorable to people who come across it?
Rate: 1-10
Does your brand look and feel relevant [to today, to your audiences, to your strategy]?
Rate: 1-10
Could your key audiences accurately describe most of the following about your brand: the reason it exists, what it does/offers, its personality, its value to them, what sets it apart from competitors, and its visual identity?
Rate: 1-10
Does your brand tell good stories? Does your brand tell a story you would want to hear? Do you think your key audiences need to hear what you have to say? Does your brand get its stories to the right audiences?
Rate: 1-10
Could your team define your brand? Do you trust anyone in your organization to define for a customer or client who you are, what you do, how you’re different, and why they should care?
Rate: 1-10
Is your brand ready for the future?
Rate: 1-10
RESULTS ASSESSMENT
0-10
Look friend, it’s not great. Your brand has some headwinds facing it. You’ve lost touch with the core of your brand, with your audiences, with what makes the brand unique and relevant. You’ve got some work to do, but you can absolutely be a good brand. It’s going to start with really understanding your audiences, your brand, and your strategy for moving forward. You’ve got to know what sets you apart and why it matters. Then you’ve got to commit to doing what you say you’re going to do, to create a consistent brand experience and promise that your customers/clients know you’ll deliver on.
11-35
Maybe the problems are already surrounding you, maybe they’re just on the horizon, but your brand has some weaknesses. Strengths, too, but we’re guessing that’s not what brought you here. Did one area in particular stand out to you, good or bad? We’re so curious. Maybe your internal team and culture is going strong, but there’s a disconnect with what your audiences see/hear/say. Or you’ve got a great company all around, but your creative isn’t keeping up with your performance. We think it’s exciting to have a foundation with areas for improvement. What would dreaming big look like for your brand? Thinking outside of the box?
36-70
Alright! We see you. A good brand. You’re in touch with your positioning, your audiences, your value. You’re delivering the big 3 of branding: consistency, authenticity, and clarity. Keep. It. Up. The world needs good brands like you. When someone interacts with your brand, it makes their day just a little bit better. You’re telling good stories and creating good experiences. You’re a good place place to work – that’s a lot of people spending a lot of time in a good place doing good things. Fist bump from us. Were there areas you see room for growth? Or – and here’s where things get really interesting – if you went through a workshop that really forced you to look at things differently and ask questions you hadn’t asked before, do you think some things might come out? We’d love to imagine even better for your good brand.
About Good Brands Creative
We’re a creative studio on a mission to help brands be good: to know their audiences, have something of value to offer the world, and tell good stories. We’re senior creatives, marketers, and strategists offering everything needed to make a brand good: research, strategy, creative, content, marketing, and production. We’ve worked with Fortune 100 brands, game-changing startups, and some of the biggest names in the world to build brands, products, and movements. Go and be good.
