GooD STUFF, FOR GOOD BRANDS

Here’s The Goods: insights, guides, and resources to help you become and stay a good brand. Good luck out there. We hope these help along the way.

What are good brands?
Field Guide Alex Blair Field Guide Alex Blair

What are good brands?

We love good brands so much, it’s what we named our company. Because we want to help our clients become good brands — the best version of themselves they can be. So what exactly are good brands? How do organizations become a good brand? And, by contrast, what’s a bad brand?

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Good Brand Assessment
Alex Blair Alex Blair

Good Brand Assessment

Is your brand in a good place, or not so good? If you’re struggling with competitors, culture, awareness, retention, perception… (the list goes on) it may be time to rethink your brand strategy. That’s not necessarily a new logo or identity by any means. It may just mean a change in messaging, strategy, positioning… anything that helps you be more relevant and impactful to your core audiences. If you’re reading this, you may already know there are some issues. But you can use this assessment to assess specific areas of your brand for strengths and weaknesses, and even put a bit of a quantifiable score to where your brand is today.

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Ready to be good?

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