A GOOD AGENCY FOR GOOD BRANDS
We’re a collective network of creatives, strategists, designers, and marketers with a passion for good brands. This lets us build the right team of senior people for every project so we can do the best work for your brand.
Our promise
We staff your project with senior creatives with decades of experience.
We focus on giving you the best work possible, not keeping you in scope.
And we take on fewer projects at a time, so we can focus 100% on your project and have a shorter timeline.
We started Good Brands to do the best, most creative work we can, helping our clients to be good brands.
So if you want a different agency experience, let’s talk.
Our collective experience ranges from some of the biggest organizations in the world to brand new start-ups. With our collective model, we’re able to bring in the right team, with the right knowledge, experience, and skills, for each project. But we have a particular expertise in these industries.
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Technology brands need to move fast but stand out. With a crowded market and myriad competitors, your brand can differentiate you by not relying on standard practices. From new apps to B2B solutions, we can help define your brand and bring it to the right audiences, with the right messages, in the right way.
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Your brand needs to offer both trust and credibility while making an emotional appeal, all while staying compliant and precise. We’ve worked with providers, insurers, medical devices, and patient tools to build brands and marketing. Our approach to brand can help you improve lives, empower patients, and communicate clearly.
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B2B branding needs its own expertise, focused on your audiences’ pain points, priorities, and touchpoints. B2B audiences still respond to the subjective parts of branding, but a clear, concise, and memorable brand will set you apart and keep you top of mind. We can help you build a relevant brand with real ROI.
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Getting audiences bought in to your mission and feeling part of a community is crucial for success. A strong brand creates loyalty, emotional resonance, and action. Every audience, from donors, to policymakers, to partners, responds to good branding and storytelling. The power of a good brand will take your work to the next level.
Alex Blair
Founder
Hi, I’m Alex. I love good brands. I like seeing good design, good stories, and good companies thriving and showing up in the world. So I started Good Brands to help more organizations be a better version of themselves.
I’ve worked with more than 85 clients on building brands, movements, products, and communities. I’ve also worked with global agencies and small creative shops, where I’ve seen what good agencies do, and how to create a great client experience. That’s what I’m doing with Good Brands – building an agency that’s great to work with and makes the best work.
Some of my past clients include Lovesac, Dell, H&R Block, The Arbor Day Foundation, the Smithsonian, Belmont Park, Oxfam, and IBM.
I live in Southern California with my wife and two kids.
