GooD STUFF, FOR GOOD BRANDS
Here’s The Goods: insights, guides, and resources to help you become and stay a good brand. Good luck out there. We hope these help along the way.
A Guide to Identifying Good Brand Names
Naming is one of the hardest things to do in branding, regardless of whether you’re an existing brand or new. This blog will help you evaluate name concepts and decide if it’s a good name. Apply each of these filters, as needed, to the name concepts you’ve developed.
Ready to be good?
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