GooD STUFF, FOR GOOD BRANDS
Here’s The Goods: insights, guides, and resources to help you become and stay a good brand. Good luck out there. We hope these help along the way.
When rebranding goes wrong
The Cracker Barrel rebrand is just the latest example of brands failing to properly manage change, engage audiences, and understand their positioning.
The Field Guide to Rebranding
Rebranding is an adventure. You may be here because of new frontiers, dangers, or ambitions. Whatever the why, knowing what you face and being educated and skilled will help make your rebrand a success.
A Guide to Identifying Good Brand Names
Naming is one of the hardest things to do in branding, regardless of whether you’re an existing brand or new. This blog will help you evaluate name concepts and decide if it’s a good name. Apply each of these filters, as needed, to the name concepts you’ve developed.